george has been working with hardware startups and small businesses in the US and australia since 2014, helping leadership and technical teams design unique products, grow their brands, and build internal cultures focused on execution, data security, and operational excellence.

based in the melbourne suburbs, george is driven by the desire to help smes compete with larger incumbents by helping them find the right tools to GAIN VISIBILITY, improve productivity, and meaningfully differentiate their products to gain market share.